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How Wells Fargo Makes its Money: Revenue Breakdown

A breakdown of Wells Fargo (WFC) financials. See how Wells Fargo makes money from Consumer Banking & Lending, Commercial Banking, Corporate & Investment Banking, and more using their 2024 annual report.

Wells Fargo at a Glance
Company
Wells Fargo
Ticker
WFC
Sector
Banking
Market Cap
$230B
Last Updated
March 18, 2026
Source
SEC Filings (10-K)

How Does Wells Fargo Make its Money?

Wells Fargo is one of the largest banks in the United States, serving approximately one in three American households and more than 10% of small businesses. The company provides a diversified set of banking, investment, mortgage, and consumer and commercial finance services through its four operating segments. Wells Fargo has been undergoing a multi-year transformation following its 2016 fake-accounts scandal, with a focus on risk management and efficiency improvements.

Wells Fargo (WFC) Business Model

Wells Fargo operates in the banking sector. Below is a summary of Wells Fargo’s revenue streams, how the company generates income, and the key financial metrics from its most recent annual report. This breakdown uses data from Wells Fargo’s 2024 fiscal year filings with the SEC.

Wells Fargo Competitors

Wells Fargo’s key competitors and comparable public companies in the banking sector include JPMorgan Chase, Bank of America, Citigroup, and Goldman Sachs. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Wells Fargo stacks up by comparing their revenue breakdown, margins, and growth metrics.

Wells Fargo Competitors

Wells Fargo’s key competitors and comparable public companies in the banking sector include JPMorgan Chase, Bank of America, Citigroup, and Goldman Sachs. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Wells Fargo stacks up by comparing their revenue breakdown, margins, and growth metrics.

Wells Fargo Competitors

Wells Fargo’s key competitors and comparable public companies in the banking sector include JPMorgan Chase, Bank of America, Citigroup, and Goldman Sachs. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Wells Fargo stacks up by comparing their revenue breakdown, margins, and growth metrics.

Wells Fargo Competitors

Wells Fargo’s key competitors and comparable public companies in the banking sector include JPMorgan Chase, Bank of America, Citigroup, and Goldman Sachs. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Wells Fargo stacks up by comparing their revenue breakdown, margins, and growth metrics.

Wells Fargo Competitors

Wells Fargo’s key competitors and comparable public companies in the banking sector include JPMorgan Chase, Bank of America, Citigroup, and Goldman Sachs. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Wells Fargo stacks up by comparing their revenue breakdown, margins, and growth metrics.

Wells Fargo Competitors

Wells Fargo’s key competitors and comparable public companies in the banking sector include JPMorgan Chase, Bank of America, Citigroup, and Goldman Sachs. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Wells Fargo stacks up by comparing their revenue breakdown, margins, and growth metrics.

Wells Fargo Competitors

Wells Fargo’s key competitors and comparable public companies in the banking sector include JPMorgan Chase, Bank of America, Citigroup, and Goldman Sachs. Each of these companies competes for market share, investor attention, and revenue in overlapping segments. See how Wells Fargo stacks up by comparing their revenue breakdown, margins, and growth metrics.

Revenue Breakdown

Segment 2024 2023 YoY Growth
Consumer Banking & Lending $36,100 $36,700 -1.6%
Commercial Banking $12,900 $12,200 +5.7%
Corporate & Investment Banking $19,300 $17,500 +10.3%
Wealth & Investment Management $15,200 $14,000 +8.6%
Total Revenue $82,300 $78,500 +4.8%

Consumer Banking & Lending — 44% of Revenue

Commercial Banking — 16% of Revenue

Corporate & Investment Banking — 23% of Revenue

Wealth & Investment Management — 18% of Revenue

Income Statement Overview

Metric 2024 2023
Total Revenue $82,300 $78,500
Cost of Revenue $13,429 $14,699
Gross Profit $68,871 $63,801
Operating Expenses $54,600 $55,560
Operating Income $14,271 $8,241
Net Income $19,100 $17,600

All values in millions USD unless otherwise stated.

Key Financial Metrics

  • Gross Margin: 83.7%
  • Operating Margin: 17.3%
  • Revenue Growth: 4.8%

Is Wells Fargo Profitable?

Yes, Wells Fargo is profitable. The company reported net income of $19,100 on total revenue of $82,300. With an operating margin of 17.3%, Wells Fargo demonstrates solid profitability for the banking sector. The gross margin of 83.7% reflects Wells Fargo’s pricing power and cost structure.

What to Watch

  1. Progress on lifting the Fed’s asset cap imposed after the 2016 scandal
  2. Net interest income trajectory as interest rates shift
  3. Continued cost-cutting and efficiency improvements under CEO Charlie Scharf
  4. Growth in credit card and investment advisory fee income

Wells Fargo (WFC) Financial Summary

Wells Fargo (WFC) is a banking company that generated $82,300 in total revenue in fiscal year 2024. Revenue grew 4.8% year-over-year. The company earned $19,100 in net income, making it profitable. For a deeper look at Wells Fargo’s revenue breakdown, business segments, and financial performance, review the detailed analysis above.

Frequently Asked Questions

How does Wells Fargo make money?

A breakdown of Wells Fargo (WFC) financials. See how Wells Fargo makes money from Consumer Banking & Lending, Commercial Banking, Corporate & Investment Banking, and more using their 2024 annual report.

What is Wells Fargo's stock ticker symbol?

Wells Fargo trades on the stock market under the ticker symbol WFC.

What is Wells Fargo's market cap?

Wells Fargo's market capitalization is approximately $230B.

What sector does Wells Fargo operate in?

Wells Fargo operates in the Banking sector.

Is Wells Fargo publicly traded?

Yes, Wells Fargo is a publicly traded company listed under the ticker WFC with a market capitalization of approximately $230B.